Ben Savage, CMO of Flying Dog Brewery
Last week, my column celebrating Flying Dog’s 25th anniversary ran in The Capital, but here’s the funny (see: “awful”) thing about feature writing. As if the writing process wasn’t already enough of an unending hellscape of misery and shame, you spend most of your time weeping over what massive bits of an interview end up on the cutting room floor, in the name of narrative cohesion, because there is no way to fit it all in.
It happens every single time, without fail. No matter how focused or tailored your questions may be, your conversation will meander off-course. Or, even if you are dedicated and focused on sticking with the topic(s) at-hand, answers will be too long to print, as-is. In either case, I typically walk away from an interview with an immediate feeling of being enlightened and empowered with fresh perspectives, but that is quickly replaced with dread when I remember how much of it I can’t include.